A website that qualifies the lead

Often not. If your current site loads quickly, reads well on a phone, and says the right things, the problem is usually that nothing happens after someone fills in the form — and that we can fix without rebuilding anything. We'll tell you which of the two you're dealing with before quoting. Rebuilding a site that was basically working is the most common waste of money in this category.

A focused marketing site runs 3–4 weeks. A site with full system integration — CRM routing, AI follow-up, automated record creation — runs 6–8 weeks: one week of positioning and scope, two to three of design and content, two to three of build and integration, and a final week for launch and handover. The scope is fixed in writing first, so the estimate you get is the one you're held to.

Whichever fits how you'll maintain it. We work across all of them and take no referral or affiliate income from any platform, so the recommendation follows your team rather than our convenience. The question that decides it is who updates this site in a year — if that's a non-technical person on your side, that constrains the choice far more than any feature comparison does.

A growing share of buyers now ask ChatGPT, Gemini, or Google's AI overview for a recommendation instead of scrolling results. Those systems read structured data, clean semantic markup, and machine-readable summaries — not visual design. We build those in so your business can be quoted accurately rather than skipped. You can verify we do this on our own site: it publishes an llms.txt and full JSON-LD entity graph. That's why AI assistants can describe DesignareLux correctly.

The variables are the number of pages, how much copy we write versus you supply, and how many systems the site has to talk to. Integration is what moves the number, not page count — a five-page site wired into a CRM and an agent takes more work than a twenty-page brochure. You get a fixed written quote after the positioning week, and we'll say plainly if we think a smaller scope would serve you better.

A website converts demand far more than it creates it, and that distinction decides whether this is the right thing to buy first. If people are already searching for what you sell and not finding you, that's a visibility problem — a rebuild with proper technical SEO and structured data is exactly the fix. If nobody is searching yet, because the category is new or because you win work through relationships and outbound, site work won't change that and demand generation should come first. We'll tell you which of the two you're in during the positioning week, before you're committed to a build. Either way, what we commit to is that enquiries stop getting lost, first response stops depending on someone's inbox, and you can finally see which pages produce customers.